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Advanced Audience Measurement Solutions

EdgeSkope AI Measures Real Audience Engagement

  • Analyze who sees your digital billboards and gauge their level of engagement.
  • Go beyond basic metrics. Measure demographics, emotions, and attention levels in real-time.
  • Gain insights into true audience engagement, not just passive views.
  • EdgeSkope AI detects viewers and measures their attention, providing deeper audience understanding.

Solutions

Demographics

Know Your Audience with EdgeSkope AI Gain real-time insights into age, gender, and other demographics of your viewers. Craft targeted messages and visuals that resonate with specific audience segments.
  • Real-Time Audience Breakdown: Understand the composition of your audience for effective campaign development.
  • Actionable Segmentation: Create targeted campaigns based on demographics for better results.
  • Content Personalization: Tailor messaging and visuals to resonate with specific audience segments.
  • Dynamic Content Delivery: Trigger content variations based on real-time demographic data for a more personalized experience.
  • Campaign Performance by Demographic: Analyze engagement metrics for each demographic segment to refine targeting strategies.
Demographics
People Count

People Count

Measure Reach with EdgeSkope AI

Track how many people see your signage and understand audience flow patterns. Optimize placement for maximum visibility and gauge campaign awareness.

  • Track Overall Audience Reach: Understand how many people see your digital signage.
  • Identify High-Traffic Areas: Optimize placement for maximum visibility based on people count data.
  • Campaign Awareness Insights: Gauge the effectiveness of your signage in raising awareness.
  • Foot Traffic Analysis: Track trends in foot traffic over time to understand audience flow patterns.
  • Compare Locations: Benchmark people count data across different signage locations for strategic insights.

Vehicle Count

Uncover Traffic Patterns with EdgeSkope AI

Gain insights into vehicle traffic patterns and demographics of drivers/passengers. Tailor content and promotions based on location to maximize impact.

  • Traffic Analysis & Demographics: Gain insights into vehicle traffic patterns and demographics of drivers/passengers.
  • Location-Based Targeting: Tailor content based on location and demographics revealed by vehicle count data.
  • Promote Relevant Products & Services: Target specific audiences with location-relevant promotions.
  • Schedule Optimization: Align content scheduling with peak traffic times based on vehicle count data.
  • Traffic Pattern Insights: Identify recurring traffic patterns to inform long-term content strategy
Vehicle Counting
Ad Engagement

Ad Engagement

Measure True Engagement with EdgeSkope AI

Track viewer attention and emotional response to your ads. Optimize content for maximum engagement and identify elements that resonate most effectively.

  • Attention Measurement: Track how long viewers look at your signage and their level of focus.
  • Actionable Analytics: Identify elements that capture the most attention and optimize future campaigns.
  • Emotional Response Analysis: Understand the emotional response your ads evoke (happiness, confusion, etc.).
  • Heatmap Analysis: Visually identify areas of highest attention within your ad content.
  • A/B Testing: Test different ad variations based on engagement data to optimize performance.

Features

Age & Gender

Understand your audience in real-time. Tailor content for maximum impact.

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Engagement Time

Combines dwell & attention time for a holistic engagement picture.

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Unique Visitors

Identify distinct individuals exposed to your campaign.

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Attention Measurements

Go beyond impressions. Measure how long viewers engage with your signage.

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Repeat Audience

Identify returning viewers and personalize their experience.

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Audience Reach

Track total viewers who see your digital signage.

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Action Detection

Analyze viewer actions like leaning in or smiling for deeper engagement insights.

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Emotional Response

See if viewers are happy, intrigued, or confused. Optimize content accordingly.

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How it Works?

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Effortless Installation

Place sensors strategically on your digital signage or on vehicles above billboards for discreet audience measurement.

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Real-Time Data Collection

EdgeSkope AI AI-powered sensors anonymously capture audience data, including demographics, attention levels, and emotions.

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EdgeSkope AI Data Processing

EdgeSkope AI powerful AI engine analyzes the collected data, extracting valuable insights into audience engagement.

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Actionable Insights & Reports

Gain comprehensive reports with clear visualizations, revealing who your audience is, how they interact with your displays, and what truly captures their attention.

Use Cases

Retail

  • Optimize Store Layouts
  • Targeted In-Store Promotions
  • Campaign Effectiveness Measurement

Digital Signage

  • Go Beyond Impressions
  • Dynamic Content Delivery
  • Location-Based Targeting

DOOH Advertising

  • Measure Campaign Reach & Impact
  • Identify High-Traffic Locations
  • Optimize Scheduling

EdgeSkope AI empowers a smarter and more secure future through advanced audience measurement

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FAQ

Advanced Audience Measurement Solutions

What is AI Audience Measurement?

AI Audience Measurement utilizes artificial intelligence to analyze and quantify audience engagement, demographics, and behavior in real-time. It helps businesses gain valuable insights into customer interactions, improving marketing strategies and operational efficiency.

How does AI Audience Measurement work?

AI-powered audience measurement systems process visual and sensor data to analyze crowd behavior and engagement. Key components include:

  • Computer Vision: Detects and classifies audience demographics such as age, gender, and emotions.
  • Behavioral Analytics: Tracks dwell time, foot traffic, and customer interactions.
  • Predictive Insights: Uses AI to forecast trends and optimize customer engagement strategies.
  • Real-time Reporting: Provides businesses with instant data on audience behavior and response.

Can AI Audience Measurement be integrated with existing analytics tools?

Yes, AI Audience Measurement can be seamlessly integrated with existing business intelligence and analytics platforms. This allows organizations to enhance their data-driven decision-making processes and improve customer engagement strategies.

What industries can benefit from AI Audience Measurement?

AI Audience Measurement is valuable across various industries, including:

  • Retail – Understand customer behavior to optimize store layouts and marketing efforts.
  • Advertising – Measure engagement with digital billboards and physical ads.
  • Entertainment & Events – Analyze audience reactions and improve event experiences.
  • Hospitality – Enhance guest experiences by analyzing customer preferences.
  • Smart Cities – Monitor foot traffic and optimize public spaces for better urban planning.

Does AI Audience Measurement work in real-time?

Yes, AI Audience Measurement systems process data in real-time, allowing businesses to react quickly to audience behavior and adjust marketing or operational strategies accordingly.

How accurate is AI Audience Measurement?

AI-powered audience measurement systems offer high accuracy, with some solutions reporting over 90% precision in demographic analysis and behavioral tracking. Accuracy depends on factors such as camera quality, environment conditions, and AI model sophistication.

How much does AI Audience Measurement cost?

The cost of AI Audience Measurement solutions varies based on deployment scale, hardware requirements, and software customization. While there is an initial investment, businesses benefit from increased customer insights, improved marketing ROI, and optimized operations.

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